Poll finds business leaders "most persuasive" pitch people
More than one in three consumers ranked business leaders as the "most persuasive" endorsers of products in advertisements, with athletes ranking second, followed by TV/movie stars, according to an AdweekMedia/Harris Poll. Ex-politicians were cited by 39% as the "least persuasive," with TV/movie stars and business leaders placing second and third, respectively, in the least-persuasive category, the survey found.
Adweek | 11/02
This story published in AAF SmartBrief on 11/03/2009
More from SmartBrief:
Ad claims of "longevity" a solid hit with consumers
Tuesday, November 10, 2009
Survey says don't talk about the downturn
Tuesday, October 13, 2009
Buying American not as important to younger consumers
Monday, August 24, 2009
Get stories like these delivered daily for FREE:
|
AAF SmartBrief
Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a FREE daily e-mail newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart. Sign up today to receive AAF SmartBrief. Learn more |
|