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The 20 greatest social-media efforts

The social-media effort for "The Blair Witch Project" has been ranked by Forbes and a panel of marketing experts as the best campaign of its type. Other social-media campaigns making this "best-ever" list include Old Spice's "Smell Like a Man, Man," Burger King's "Subservient Chicken" and OfficeMax's "Elf Yourself."

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This news summary appeared in AAF SmartBrief on 08/23/2010
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