Coca-Cola teams up with WNBA to promote health and fitness
Coca-Cola and the Women's National Basketball Association are looking to add fizz to fitness by promoting summer clinics at parks across America. The goal of the multiyear marketing partnership is to teach fitness skills and drills while emphasizing the importance of health and nutrition. The FIT Clinics are an extension of Coca-Cola's "America Is Your Park" program.
MediaPost Communications | 07/29
This story published in AAF SmartBrief on 07/30/2010
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