Super Bowl provides NBC a chance to plug shows
NBC plans to "reintroduce" viewers to shows like "Heroes" and "Chuck" during the Feb. 1 Super Bowl broadcast. The network hopes its promos will be as memorable as the rest of the Super Bowl ad slate. Adam Stotsky, president of NBC Entertainment Marketing, said, "We want our work to stand out in the way that all Super Bowl advertisers' work does."
Advertising Age | 12/15
This story published in AAF SmartBrief on 12/16/2008
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