Selling tough guys on soft skin
Former NFL standout and TV actor Michael Strahan is appearing in a campaign for Unilever moisturizer Vaseline Men, a new entrant in the growing men's grooming category. The campaign, put together by ESPN and Bartle Bogle Hegarty in New York, tries to get men to warm up to the idea of using body lotion.
New York Times, The | 11/04
This story published in AAF SmartBrief on 11/04/2009
More from SmartBrief:
Droga5 wins digital duties on Unilever's Suave
Friday, August 14, 2009
Sources: Panasonic to review U.S. ad business
Thursday, November 5, 2009
Starbucks remakes menu
Monday, July 6, 2009
Get stories like these delivered daily for FREE:
|
AAF SmartBrief
Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a FREE daily e-mail newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart. Sign up today to receive AAF SmartBrief. Learn more |
|