Esquire makes print issue interactive
For its December issue, Esquire magazine is using an augmented reality tool that allows readers using a Web camera to trigger interactive features and video content in both editorial and ads. "It is a gimmick, but we're an entertainment medium," says editor in chief David Granger. "We've been trying to do things that cause people to re-evaluate what a magazine is and get people excited about this thing called print."
Wall Street Journal, The | 10/29
This story published in AAF SmartBrief on 10/29/2009
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