Who won the World Series endorsement game?
New York Yankees Alex Rodriguez, Derek Jeter and Hideki Matsui, as well as Phillies Chase Utley and Cliff Lee are among the players most apt to boost their marketing profiles as a result of the World Series, according to David Schwab, managing director of Octagon First Call. Phillies' Cole Hamels and Ryan Howard, along with Yankees Mark Teixeira and Joba Chamberlain are among those whose performances on the field won't likely help them in the endorsement game, Schwab writes.
Advertising Age (tiered subscription model)
| 11/5
This story published in AAF SmartBrief on 11/06/2009
|
AAF SmartBrief
Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a FREE daily e-mail newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart. Sign up today to receive AAF SmartBrief. Learn more |
|