Who's spending more in the downturn?
Overall, marketers have pared back media spending during the first eight months of 2009 about 12% over the same period during 2008, per Nielsen Co. So which marketers are spending into the downturn? Quickservice chains, looking to capitalize on cash-strapped consumers trading down from pricier dining options, are spending more across the board. The cable and satellite market also is trending up.
Brandweek
| 10/25
This story published in AAF SmartBrief on 11/02/2009
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