Alcohol ads play up masculine appeal
Attempting to juice the appeal of premium spirits in a recessionary economy, marketers are highlighting their brands' masculine appeal. Recent campaigns include Energy BBDO's "Guys Never Change" for Jim Beam bourbon, and an ad for Diageo's Ketel One that proclaims: "There was a time when men didn't drink their vodka from delicately-painted perfume bottles. ... There was a time when men were men."
Advertising Age | 09/21
This story published in AAF SmartBrief on 09/21/2009
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