WPP chief: Emerging markets are key to agencies' future
WPP Group's future success will be dependent on its ability to serve Asia and other rapidly developing markets, master new media and meet the demand for research, chief executive Martin Sorrell said. "There's a shift in power, which I still don't think we fully understand here standing in New York, from the West to the East -- and modify that to the South," Sorrell, referring to emerging markets, said at an industry event. "Every single client we deal with is focusing on these parts of the world for growth."
ClickZ
| 11/4
This story published in AAF SmartBrief on 11/05/2009
|
AAF SmartBrief
Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a FREE daily e-mail newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart. Sign up today to receive AAF SmartBrief. Learn more |
|