Poll: Recession will yield ad improvements in ROI, Web, social media
Most people believe the current downturn will end up helping advertising by forcing marketers to boost ROI, make more online ad moves and build their profiles in social media, according to a poll of LinkedIn users for Adweek. The survey, which garnered more than 4,300 respondents, posed the query, "How will the economic downturn most affect advertising?"
Adweek | 04/16
This story published in AAF SmartBrief on 04/17/2009
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