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Pepsi Max's video with Kyrie Irving is a slam dunk

ABA SmartBrief | May 24, 2012

Pepsi Max's branded five-minute video starring NBA basketball player Kyrie Irving has garnered more than 4 million views on YouTube since its launch Friday. Irving plays an elderly man named Uncle Drew who participates in a pickup basketball game with New Jersey locals. ClickZ (05/23)


Coke CEO sees U.S. growth opportunities

ABA SmartBrief | May 23, 2012

Kraft launches Capri Sun Super V

ABA SmartBrief | May 23, 2012

Izze marks 10 years by bringing back Sparkling Lemon

ABA SmartBrief | May 25, 2012

PepsiCo signs 10-year deal with Penn State

ABA SmartBrief | May 29, 2012

Obesity foes find a juicy target

ABA SmartBrief | May 24, 2012

Study: Beetroot benefits breath-holding

ABA SmartBrief | May 25, 2012

New iced coffee debuts at Peet's

ABA SmartBrief | May 25, 2012

Beverage makers toast to health for summertime

ABA SmartBrief | May 25, 2012

Brands build smaller packages for tighter times

ABA SmartBrief | May 29, 2012


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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