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Most Clicked ABA SmartBrief Stories


1. Sales chief resigns from Function Drinks

ABA SmartBrief | Nov 04, 2009

Bob Miller, executive vice president of sales and head of strategic planning for Function Drinks, announced he is leaving the company at the end of November to lead a new functional-beverage company. Sales of the doctor-formulated beverages will now be managed by regional sales executives. BevNET.com (11/03)


2. PepsiCo is opening decision on ad shop to the public

ABA SmartBrief | Nov 02, 2009

PepsiCo is giving consumers the power to chose ad agencies for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining ideas for marketing Mountain Dew line extensions Distortion, Whiteout and Typhoon, which were created through crowd acclaim. Advertising Age (11/02) Adweek (11/02)


3. Pepsi Cola Bottling to distribute drank in NYC

ABA SmartBrief | Nov 04, 2009

Pepsi Cola Bottling Co. of New York has agreed to distribute the drank relaxation beverage in New York City in a deal with Innovative Beverage Group Holdings. "Pepsi NY prides itself on staying current with the newest and hottest beverages that are hitting the market," said a company official. Convenience Store News (11/03)


4. Jolt Cola might go out of business

ABA SmartBrief | Nov 03, 2009

Jolt Cola Co., a forerunner in the energy-drink category when its highly caffeinated Jolt Cola was introduced 24 years ago, is on the verge of going out of business. An attempted reorganization of the Pittsford, N.Y.-based company has fallen apart, said an attorney for the company. Rochester Democrat and Chronicle (N.Y.) (10/29)


5. Reed's buys juice company Sonoma Sparkler

ABA SmartBrief | Nov 03, 2009

The Sonoma Sparkler juice brand has been sold to Reed's in a deal valued at $252,000. Sonoma Sparkler sold its bottling plant to Langer Juice Co. earlier this year, and since June, the sparkling juices have been bottled by Reed's. Press Democrat (Santa Rosa, Calif.), The (11/02)


6. Controversy bubbles over Coke deal with doctors' group

ABA SmartBrief | Nov 05, 2009

The American Academy of Family Physicians has sparked outcry and prompted some members to quit because of its six-figure deal with Coca-Cola Co. The arrangement calls for the doctors' group to provide educational materials about soft drinks on its Web site, although Academy CEO Dr. Douglas Henley noted Coca-Cola will have no control over editorial content. USA TODAY (11/04)


7. Cohutta Water purchased by Crystal Springs

ABA SmartBrief | Nov 05, 2009

Bottled-water company Crystal Springs has acquired Cohutta Water, allowing it to expand home and office bottled-water delivery in Georgia and Tennessee. Crystal Springs offers water delivery, filtration and coffee services to homes and businesses, and distributes smaller bottles to retail outlets. Drinks Business Review (11/02)


8. Starbucks sets ambitious recycling goal

ABA SmartBrief | Nov 03, 2009

Starbucks wants 100% of its cups to be recyclable by 2012, but reaching that goal is a significant challenge. The company must create an infrastructure within communities for getting the cups to recycling facilities. QSR Magazine (11/2009)


9. Study finds missed opportunities in shopper marketing

ABA SmartBrief | Nov 04, 2009

CPG manufacturers are not matching shopper marketing programs with other advertising and promotions, a study found. The researchers say integrating and quantifying results from shopper marketing is becoming more important as retailers increasingly push manufacturers to market on retailer Web sites and in-store video networks, and to take part in retailer database marketing programs. MediaPost Communications (11/03)


10. Specialty tea company brews up Dallas location

ABA SmartBrief | Nov 04, 2009

The Village Tea Co., an online company specializing in organic teas, is opening its first retail location in Dallas. The 2,000-square-foot store, slated for a Nov. 12 grand opening, will serve organic tea and light foods. American City Business Journals (11/03)




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