Most Clicked ABA SmartBrief Stories
1. Pepsi Max's video with Kyrie Irving is a slam dunk
ABA SmartBrief | May 24, 2012
Pepsi Max's branded five-minute video starring NBA basketball player Kyrie Irving has garnered more than 4 million views on YouTube since its launch Friday. Irving plays an elderly man named Uncle Drew who participates in a pickup basketball game with New Jersey locals. ClickZ (05/23)
2. Coke CEO sees U.S. growth opportunities
ABA SmartBrief | May 23, 2012
Muhtar Kent, CEO of Coca-Cola, said the United States, with the "youngest demographic in the Western world," is still a growth market. Speaking at the Beverage Forum in New York City, Kent also said the company is responding to increased obesity concerns by working to be part of the solution. Beverage World Publications Group (05/22)
3. Kraft launches Capri Sun Super V
ABA SmartBrief | May 23, 2012
Kraft Foods has has expanded its Capri Sun line with Capri Sun Super V, a fruit and vegetable drink intended for children. The beverage, sold in pouches, contains 10% of the day's fiber requirement and is offered in Apple, Berry and Fruit Punch varieties. Drinks Business Review (05/23)
4. Izze marks 10 years by bringing back Sparkling Lemon
ABA SmartBrief | May 25, 2012
To mark its tenth anniversary, Izze Beverage is bringing back one of its original flavors, Sparkling Lemon, for a limited time. Drinks Business Review (05/25)
5. PepsiCo signs 10-year deal with Penn State
ABA SmartBrief | May 29, 2012
Penn State has chosen PepsiCo as its exclusive beverage provider for vending machines and foodservice fountains under a new 10-year deal. PepsiCo had already been serving its beverages at Penn State campuses, but the new deal adds advertising space at Penn State athletic facilities. Drinks Business Review (05/28)
6. Obesity foes find a juicy target
ABA SmartBrief | May 24, 2012
Speaking on the HBO documentary "Weight of the Nation," childhood obesity expert Robert Lustig joined a chorus of obesity fighters who claim fruit juice is no healthier than soft drinks. "Juice is just like soda, and I'm saying it right here on camera," he said. "When you take fruit and squeeze it, you throw the fiber in the garbage. That was the good part of the fruit." The Juice Products Association said, "scientific evidence strongly maintains the nutritional benefits of 100% juice." Chicago Tribune (05/24)
7. Study: Beetroot benefits breath-holding
ABA SmartBrief | May 25, 2012
People who drink a shot of beetroot juice increase the amount of time they can hold their breath by as much as 11%, a study finds. The juice is rich in nitrate, which helps muscles perform with less oxygen. Telegraph (London), The (05/25)
8. New iced coffee debuts at Peet's
ABA SmartBrief | May 25, 2012
Baridi Iced Coffee Blend has been launched by Peet's Coffee & Tea. The blend of premium East African beans is sold in 12-ounce bags at retail locations, and by the cup at Peet's stores. Drinks Business Review (05/24)
9. Beverage makers toast to health for summertime
ABA SmartBrief | May 25, 2012
Beverage brands including Jamba Juice, Capri Sun and V8 are concentrating on sales of healthy, fruit-based beverages as summer approaches. Jamba Juice is reintroducing its Fruit Refreshers and adding a new Watermelon Splash flavor to the lineup of drinks made with fresh fruit and coconut water. Campbell has seen sales gains for its V8 Splash and V8 V-Fusion beverages made with fruit, CEO Denise Morrison said. BrandChannel.com (05/24)
10. Brands build smaller packages for tighter times
ABA SmartBrief | May 29, 2012
International brands including Nestle and Unilever have been creating smaller packages of many staples including coffee, tea and noodles to cater to cash-strapped European consumers. Tighter economic times are also spurring growth of private-label lines at supermarket chains including Tesco and Carrefour. Wall Street Journal, The (05/28)
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