Most Clicked ABA SmartBrief Stories
1. Niche drinks shaking up beverage market
ABA SmartBrief | Nov 18, 2009
The beverage industry, long dominated by a few big brands, is being changed by niche players following two major trends: better-for-you drinks and offerings that are organic, artisan or special in other ways. Convenience Store News (11/17)
2. Glacéau launches Truvia-sweetened Vitaminwater Zero
ABA SmartBrief | Nov 19, 2009
Glacéau has introduced Vitaminwater Zero, an enhanced-water beverage in seven flavors with no calories. The beverage is sweetened with Truvia, and contains added vitamins, nutrients and electrolytes. Drug Store News (11/18)
3. Pepsi bottling facility opens in Mississippi
ABA SmartBrief | Nov 19, 2009
A 236,000-square-foot Pepsi bottling facility is now operating in Hattiesburg, Miss., with 54 full-time employees. One reason the site was chosen is because of its central location in southern Mississippi. Clarion-Ledger (Jackson, Miss.), The (11/18)
4. Coca-Cola chief marketer: Multicultural marketing is a must
ABA SmartBrief | Nov 19, 2009
Katie Bayne, Coca-Cola's chief marketing officer in North America, said the company is planning significant year-round marketing aimed at multicultural consumers over the next 10 years. Efforts are expected to include promotions centered on the World Cup, telenovelas and marketing programs on college campuses. MediaPost Communications (11/18)
5. Flavored water, superfruit give Sunny Delight a boost
ABA SmartBrief | Nov 16, 2009
Increased marketing and product innovation paid off for Sunny Delight, which earned $707 million in sales last year and was named to the top 10 on the Deloitte Cincinnati USA 100 list for the first time. The company recently acquired brands such as Fruit2O, Veryfine and Bossa Nova -- and that's where the growth is coming from. Cincinnati Enquirer, The (11/10)
6. Cheerwine coming to Maryland and Delaware
ABA SmartBrief | Nov 17, 2009
Cheerwine, a niche soft drink that has been made in Salisbury, N.C., for more than 90 years, is expanding distribution to Maryland and Delaware through an agreement with Pepsi Bottling Ventures. The beverage, launched in 1917, has in recent years expanded beyond the Carolinas, and now has distributors in Alabama, California, Georgia, Missouri, Tennessee, Virginia and West Virginia. Daily Times (Salisbury, Md.), The (11/15)
7. Coca-Cola juices to get new packaging
ABA SmartBrief | Nov 18, 2009
Minute Maid and other Coca-Cola juices are getting new package designs to create a more uniform look and identity worldwide. Brands including Del Valle, Andina and Cappy are included in the effort, though the all-natural Simply brand will continue to have its own identity. Advertising Age (11/17) MSNBC (11/17)
8. Coca-Cola pours on the visibility in more U.S. markets
ABA SmartBrief | Nov 16, 2009
Coca-Cola will double its "boost zones" in North America from the current 50, the company said. In the targeted areas, the company and its bottlers work with retailers to increase visibility of Coke logos and products, for example adding Coke logos to menus and requiring quickservice servers to wear Coke-branded visors. Bloomberg (11/16)
9. Coca-Cola introduces its PlantBottle
ABA SmartBrief | Nov 17, 2009
Coca-Cola's PlantBottle, made with up to 30% plant-based material, is being rolled out around the world. The bottles are made through a process that turns sugar cane and molasses into a component of PET plastic. American City Business Journals (11/16)
10. Native Waters introduces bottles that are recyclable, biodegradable
ABA SmartBrief | Nov 19, 2009
Recyclable and biodegradable 700-ml PET bottles are being used by Native Waters for its bottled water. The ENSO bottles are made with Ecopure, an additive that breaks down the plastic at a microbial level, according to the company. Drinks Business Review (11/16)
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Companies in the news
- Aegis Group PLC
- Ball Corp.
- Berry Plastics Corp.
- Clear Channel Outdoor
- DoubleClick Inc.
- Groupe Danone SA
- Havas
- Kraft Foods Inc