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MyDrink CEO: The future is functional
Adomas Pranevicius, CEO of beverage innovation company MyDrink, cited sugar-free and functional beverages as major industry trends for 2013. Unusual iced teas, a fermented drink called kvass and energy drinks for morning are among the trends providing opportunities for beverage companies next year, he said.
BeverageDaily (France) (11/28), BeverageDaily (France) (11/29)
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