Study finds missed opportunities in shopper marketing
CPG manufacturers are not matching shopper marketing programs with other advertising and promotions, a study found. The researchers say integrating and quantifying results from shopper marketing is becoming more important as retailers increasingly push manufacturers to market on retailer Web sites and in-store video networks, and to take part in retailer database marketing programs.
MediaPost Communications | 11/03
This story published in ABA SmartBrief on 11/04/2009
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