Looking forward to 2009
Part I of this AdvaMed SmartBrief special year-end report looked back at the most important trends and stories of 2008. Part II, below, highlights several predictions -- including from Edwards Lifesciences Chairman and CEO Michael A. Mussallem and AdvaMed SmartBrief readers -- for what's expected in 2009.
From my perspective, the upcoming year will present many challenges and opportunities for the medical-device industry. Medical-technology companies, as well as the FDA, must strive to educate consumers about device-safety procedures and regulations and make sure that compliance and device safety retain the highest priority. In the area of policy, health care reform legislation is likely to gain attention as President-elect Barack Obama and his administration begin their term in January, and the industry should continue to seek reimbursement policies that recognize contributions from new technologies and innovations.
As for events, the first half of the year promises the 2009 International Medical Device Industry Compliance, Regulatory & IP Conference in Rome and several Medical Technology Learning Institute seminars in Orlando, Fla. Visit the AdvaMed Web site for full details.
This story published in AdvaMed SmartBrief on 12/18/2008
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