Looking forward to 2008

Part I of this AdvaMed SmartBrief special year-end report looked back at the most important trends and stories of 2007. Part II, below, highlights our predictions and yours for what's in store for 2008.

From where I sit, the upcoming year will present many challenges and opportunities for our industry. Companies, along with the FDA, must work to educate consumers about device-safety procedures and regulations and ensure that compliance and device safety remains a top priority. The ICD and stent markets will strive to rebound and boost the image of these important products. In the policy arena, universal health care proposals will gain attention as the presidential elections near, and the industry will continue to seek reimbursement policies that recognize the contributions from new technologies.

As for events, the first half of the year promises the Emerging Growth Company Conference and the AdvaMed 2008 Annual Conference Meeting in Palm Springs, Calif. Visit the AdvaMed Web site for full details.

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This story published in AdvaMed SmartBrief on 12/13/2007





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