ATLANTA, Aug. 18 /PRNewswire/ -- Definition 6, an independent full-service interactive marketing and eCommerce agency, today announced Cynthia Rogers, a digital marketing and innovation strategist, has joined the agency as Chief Client Officer. In this role, Rogers will be responsible for overseeing Client Services to ensure revenue growth and cost reduction. Rogers will ensure client satisfaction by driving innovative solutions through interactive marketing and technology.

"Cynthia will be an incredible asset to Definition 6," said Michael Kogon, CEO and founder of Definition 6. "With her depth of expertise in interactive strategy, senior leadership experience and her extensive network, Cynthia is perfectly positioned to help us expand our services and capabilities. By adding her to the Definition 6 team, we can continue to expand and grow the effectiveness and innovation of the solutions we provide for our clients."

With strong experience on both the agency and client sides of interactive marketing, Rogers most recently served as Strategy Director for Razorfish, where she co-led the enterprise digital strategy for a major national retailer. Rogers also developed innovation strategies for Turner Entertainment Networks.

A recent transplant to Atlanta from New York, Rogers' previous roles include President/COO of Saatchi & Saatchi's interactive division, Darwin Digital, where she doubled revenues in six months, and President/COO at eMarketplaces, a leading venture-funded eCommerce enterprise. As the Managing Director of Avon Lifedesigns, she launched a women's portal for career, leadership, financial, and personal wellness. In addition, Rogers has worked with The Worldcom Group, Zagat.com, Organic and Hewlett-Packard.

"I'm thrilled to be joining Definition 6 at such an exciting time in its growth," said Rogers. "Definition 6 has made a huge commitment to delivering great strategy and solutions to its customers, and I plan to ensure that continues to be the primary focus of our team."

The announcement follows closely on the heels of news that Definition 6's secured an up to $15 million dollar investment by Atlanta-based middle market private equity group, Navigation Capital Partners.

About Definition 6, LLC

Definition 6 is an independent full-service interactive marketing and eCommerce agency that delivers proven solutions for challenger brands aggressively seeking business growth. Combining innovative marketing and ebusiness solutions, ranging from eCommerce and website design to rich media and Web 2.0 technology, with a consultative approach, Definition 6 ensures desired client outcomes are met. With solid infrastructure and web application development expertise, the firm helps bridge the gap between marketing and IT. Definition 6 maintains key partnerships with both Microsoft and Google, and generates real business results for clients such as VeriFone, Cox, La Quinta Inn & Suites, Carter's and Wendy's/Arby's Group, Inc. For more information, visit http://www.Definition6.com.

SOURCE Definition 6, LLC