Share
Share today's newsletter with a colleague
and get credit if they sign up for SmartBrief.
Referral Count:
0
Story being shared
Measuring the success of your marketing efforts
After launching a marketing initiative, you may wonder how your results stack up against the competition. Jeanne Rossomme, president of RoadMap Marketing, provides information about some key metrics you can use to evaluate the effectiveness of your direct mail, online advertising, e-mail and social media campaigns.
Or we can send an email on your behalf