AH&LA's foundation funded a study to quantify the travel and spending power of the top five multicultural groups: African-Americans, Asian-Americans, Hispanics, Lesbian/Gay/Bisexual/Transgender (LGBT) and females. Providing a snapshot of the size and potential economic effect if the groups' spending power is harnessed, the report also examines differences in media usage, leisure travel activities and attitudes toward travel. AH&LA members can download for free.