Choice recruits Clarabridge to process customer comments
In an effort to boost its customer service, Choice Hotels has recruited text analytics software provider Clarabridge to process comments from nearly 1 million customers. Company officials say Clarabridge's Content Mining Platform allows representatives to tailor solutions to individuals, and Choice may extend the system to other areas, including its guest loyalty program.
DMNews | 11/02
This story published in AH&LA SmartBrief on 11/03/2009
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