Why your brain is lazy and what to do about it
Ask your brain to imagine a sunset and it will choose one you've already experienced rather than spend a lot of neural resources creating a novel image. "In order to think creatively, you must develop new neural pathways and break out of the cycle of experience-dependent categorization," writes Gregory Berns, author of the book "Iconoclast." You can jolt the brain into action, he says, by surprising it with new information or an unfamiliar environment.
Fast Company magazine
| 10/2008
This story published in AH&LA SmartBrief on 10/01/2008
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