U.S. manufacturers keep wary eye on Embraer
As the aviation industry struggles with an extended downturn, experts say Brazil's Embraer appears poised to steal significant market share from U.S. manufacturers. Embraer recently launched its sixth business jet in four years, and "they're entering with price points, size and performance carefully selected," according to Hawker Beechcraft CEO Bill Boisture. Analyst Richard Aboulafia of the Teal Group says Embraer could eventually take 15% to 20% of the market from Hawker and other U.S. manufacturers.
Wichita Eagle (Kan.), The
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This story published in AIA dailyLead® on 11/02/2009
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