NEW YORK, Sept. 18 /PRNewswire/ -- There are ten compelling reasons to attend the Seventh Annual Hispanic Television Summit, presented by leading television trade publications, Broadcasting & Cable and Multichannel News, at NY's Marriott Marquis Hotel on September 23 and 24, 2009.

    1. The focus is on generating revenue. The Summit focuses on the ways the
       industry makes its money: advertising, subscriptions, transactions, and
       TV rights or syndication fees.
    2. Reputation.  The Summit has earned a reputation as the signature event
       for those in the business of Hispanic television. It attracts 400
       attendees from the U.S., Latin America, and Spain representing networks,
       broadcasters, pay TV providers, broadband and mobile, financial
       investors, researchers, advertisers and agencies. Attendees return each
       year to re-connect with others in the industry at the numerous networking
       opportunities.
    3. The 2009 Award recipient is Edgar Sandoval of Procter & Gamble.  The
       2009 annual Award for a Lifetime of Achievement in Hispanic TV will be
       presented for the first time to an advertiser.  P&G is recognized for
       its long commitment to Hispanic advertising and Sandoval, P&G's GM of
       Marketing North America, will receive the award for his leadership of the
       company's support to Hispanic TV.  Prior awards went to news anchor,
       Jorge Ramos; internationally-renowned talk show personality, Cristina
       Saralegui; TV personality, Maria Celeste Arraras; sports caster Andres
       Cantor; and TV legend, Mario Kreutzberger aka Don Francisco.
    4. Don Francisco. This TV icon, beloved by millions of Univision viewers of
       Sabado Gigante, (the world's longest-running variety TV show) will open
       the Summit on Wednesday at 2:00 pm with a fun-look-back and
       exciting-look-ahead to the growth of advertising on Hispanic TV.
    5. Cable TV Exec Jeffrey Hirsch. Hirsch is one of the few cable TV
       executives with professional experience in the two largest U. S. Hispanic
       markets -- LA and NY.  As the President for Time Warner's Residential
       Services in the NYC region, Hirsch will speak directly to the current
       opportunities for serving Hispanic subscribers in a one-on-one interview
       with Multichannel News Editor-in Chief, Mark Robichaux.
    6. Telemundo's Don Browne. The network president shares his thoughts about
       the state of the Hispanic TV industry in a special interview with
       Multichannel News executive editor, Kent Gibbons.  Browne is expected to
       comment on how the upcoming Census is an industry guide for generating
       future revenues, especially as it relates to the shifting profile of the
       Hispanic TV household.
    7. Hot Topics.  There will be 5 distinct sessions each addressing topics
       that are critical to the industry.  Wednesday features a panel on the
       state of Hispanic TV advertising followed by a session on marketing for
       the purpose of generating television transactions, like pay TV
       subscription and more.  Thursday's sessions start with a focus on
       programming para los hombres  -- a conversation about content targeted to
       attract the highly-desired Hispanic male 18-34 years-old audience
       segment.  This session is followed by a lively discussion on attracting
       viewers through tune-in and experiential promotional events and
       campaigns.  The final session is focused on the challenges of increasing
       distribution for Hispanic-audience networks in an increasingly
       competitive marketplace.
    8. Leading Agency Executives. The agenda features an A-List of the
       advertising industry's brightest stars from both the creative and the
       media sides of the business.  Hear from top execs including Alain
       Groenendaal, President and CEO of wing; Jessica Pantanini, COO of Bromley
       Communications; Danielle Gonzales, Managing Director of Tapestry; Jorge
       Moya, COO of MGSCOMM; and communications services executive, Christine
       Clavijo-Kish, SVP at PR Newswire.
    9. Top Advertising Professionals. The Wednesday session right after Don
       Francisco includes advertising sales leaders Andrew Capone from NCC,
       Univision's Peter Lazarus and Tom Maney from Fox Sports en Espanol, as
       well as Sarah Foss, CEO of VCI Solutions.
    10. Leading TV Programming and Marketing Executives. The prestigious line-up
        of pay TV leaders features marketing executives like DIRECTV's John de
        Armas, Time Warner's David Gray and Cox's Renata Franco and Philip Polk.
        Plus, attendees will hear from a powerhouse of programming executives
        from broadcast, cable and satellite TV including David Sternberg, the
        EVP and GM of Fox Sports en Espanol; Traug Keller, ESPN's SVP; Fox
        Sports en Espanol's Matt Grim; ESPN Desportes' Robyn Remick; Univision
        EVP Alina Falcon; Cine Latino President Jim McNamara; and History en
        Espanol's Marlene Braga.  Plus, Telemundo Station Group's Ronald J.
        Gordon; Liberman Broadcasting's VP Winter Horton; David Higgins, VP from
        Comcast Media Center; Ruben Mendiola, the GM for Dish Latino, Chris
        Fager President of TuTV, Avail-TVN SVP Matt Cohen and Condista partner,
        Jorge Fiterre.

The Summit is presented by Broadcasting & Cable and Multichannel News and is produced for them by New York's Schramm Marketing Group Inc.

To register: visit www.multichannel.com/hispanicsummit or call Sandy Friedman at 646-746-6740.

SOURCE Multichannel News and Broadcasting & Cable