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Gartner: Mobile CRM tops social media for conversions, efficiencies

MMA SmartBrief - APAC Edition | May 22, 2012

Speaking in Singapore at Gartner's CRM Revolution briefing last week, Gartner principal research analyst Praveen Sengar said social media strategies can't compare with mobile customer relationship management in terms of sales conversions. He also noted efficiencies in mobile CRM for both sales personnel and call centers. ZDNet (Asia) (18 May.)


Amobee looks to Asia after acquisition by SingTel

MMA SmartBrief - APAC Edition | May 02, 2012

Mobile ads should pursue consumers as they interact

MMA SmartBrief - APAC Edition | May 15, 2012

Worldwide Google survey gauges growth of mobile commerce

MMA SmartBrief - APAC Edition | May 22, 2012

Analysis: China's Baidu, Tencent in same league as Facebook

MMA SmartBrief - APAC Edition | May 08, 2012

India looks into possible antitrust violations by Google

MMA SmartBrief - APAC Edition | May 08, 2012

India's digital advertising grows strongly, more gains seen

MMA SmartBrief - APAC Edition | May 02, 2012

India, China, Brazil emerging as world's mobile capitals

MMA SmartBrief - APAC Edition | May 15, 2012

Sharp growth in smartphones, ads projected across Asia 10

MMA SmartBrief - APAC Edition | May 22, 2012

MMA is bringing the circus to Cannes

MMA SmartBrief - APAC Edition | May 15, 2012


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Free Webinar: Small Screen, Big Opportunity -- Google Rich-Media Design for Mobile

MMA SmartBrief - APAC Edition | May 30, 2012

ad:tech Singapore

MMA SmartBrief - APAC Edition | May 15, 2012

Digital and Music Matters 2012

MMA SmartBrief - APAC Edition | May 08, 2012

Will you be joining MMA at the Cannes Lions International Festival?

MMA SmartBrief - APAC Edition | May 02, 2012




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Designed specifically for mobile marketing professionals, MMA SmartBrief – Asian Pacific Edition is a FREE, weekly e-mail newsletter. It provides the latest industry news, trends, technology and innovations. Learn more