Cardiovascular imaging professionals should strive to understand the latest cardiovascular techniques and technologies while staying abreast of changes in health IT, meaningful use criteria and accreditation and certification guidelines, according to an essay written by imaging experts Drs. Pamela Douglas and Michael Picard. Themes to focus on include access and value, quality, cost and leadership, according to the authors, who say it's essential to articulate the value of imaging as new delivery models take hold. "[I]t is not enough to be a crackerjack imager; quality also includes the entire functioning of the laboratory and its service to patients and referring physicians," Douglas and Picard write.