Most Clicked BBB TrustBrief Stories
1. What Google can teach a small-business owner
BBB TrustBrief | May 23, 2012
While small-business owners may think that they can't emulate Google's culture, the truth is that there are many lessons they can take from the search giant, writes Julie Clow. Google innovates by encouraging its employees to launch products quickly, pay attention to feedback and fail fast. "Failure is not a bad thing, but slow failure in the market is," she writes. CNBC (05/22)
2. Are you using social media as part of your business' marketing efforts?
BBB TrustBrief | May 23, 2012
3. Building trust through social media takes a proactive approach
BBB TrustBrief | May 25, 2012
One key to building trust as an organization is to make your company more likable, according to Rohit Bhargava, author of "Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action." Brands that are successful on social media are proactively reaching out to their customers in addition to answering questions, he notes. 1To1Media.com (05/23)
4. How being patient will motivate your employees
BBB TrustBrief | May 23, 2012
The key to keeping employees motivated is to remain patient, according to Dick Cross, author of "Just Run It!: Running an Exceptional Business is Easier Than You Think." Being patient can show employees that you care about them, which is a critical part of motivation. Inc. online (05/21)
5. Don't trash social media -- use it, Gary Vaynerchuk says
BBB TrustBrief | May 23, 2012
Best-selling author Gary Vaynerchuk told attendees of America’s Small Business Summit in Washington, D.C., Monday they need to spend less time protesting social media and more time using it. "People aren’t looking at billboards, they aren't even looking at the freakin' road anymore." Social media is where they are looking. It's becoming the main way people communicate and glean advertising messages, so businesses have to use it, Vaynerchuk explained. SmartBrief/SmartBlog on Social Media (05/22)
6. Want to earn your team's trust? Start by staying true to your word
BBB TrustBrief | May 23, 2012
As a leader, one way to turn an unmotivated team around is by building trust, writes Linda Hamilton. To accomplish this, it's important to follow through on your commitments. "Be careful what you promise; if you do make a promise, follow through," she writes. Province (Vancouver, British Columbia), The (05/20)
7. How storytelling can make your B2B social media marketing stand out
BBB TrustBrief | May 23, 2012
Storytelling can be a powerful tool for making a splash on social media, Jeffrey L. Cohen writes. "No one wants to hear about your products. They want to hear about solutions to their problems." It's a good idea to share the story of your company's history and to highlight customer success stories, he writes. SocialMediaB2B.com (05/22)
8. Wellness improves productivity, study shows
BBB TrustBrief | May 23, 2012
About 58% of workers who took part in low-intensity exercises said they had "excellent" on-the-job productivity, up 17% from before the exercise began, according to a new study from Foundation for Chronic Disease Prevention in the Workplace. The study also found that employees' confidence, ability to cope with stress and concentration all showed marked improvement with regular physical activity. TalentMgt.com (05/18)
9. Tech mistakes that can cost small businesses big time
BBB TrustBrief | May 23, 2012
As a small-business owner, it's important to be aware of the latest trends in technology, John Brandon writes. "Ignoring new technology is a sure way to miss out on innovations that may affect your business -- it's also how you end up with outdated, hard-to-maintain gear that makes you less efficient." Also, be sure to use an anti-virus program, and read privacy policies, he recommends. Inc. online (05/22)
10. Security is critical when using wireless networking
BBB TrustBrief | May 25, 2012
Wireless networking is becoming increasingly important for businesses, Stephanie Faris writes. "Wireless is a critical business application not only for the enterprise, but also for SMBs," according to Chia-Chee Kuan of Fluke Networks. You can help to make sure your network stays secure by changing the password regularly, according to experts. A secure Wi-Fi extender can also be a useful tool. SmallBizTechnology.com (05/24)
Sign up for BBB TrustBrief
