There are a number of benefits to using integrated marketing strategies that combine e-mail and social media, Monika Jansen writes. After crafting a subject line for a marketing e-mail, you can use that text as the basis for posts on Twitter and Facebook. Also, include links to your social media profiles in your e-mails, and make use of tools such as TweetDeck and Radian 6 to boost your marketing efforts, she adds.