Bank of America aims to regain consumer trust with $40M effort
Bank of America's $40 million ad blitz is aimed at helping to restore consumer trust in the financial giant. The effort sets aside typical banking terms in favor of "simple, clear and direct" language intended to show potential customers how the bank can assist them, executives for the bank said.
Brandweek | 10/26
This story published in BBB TrustBrief on 10/29/2009
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