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Social media techniques are not suited to every sales situation
Business Marketing SmartBrief | May 25, 2012
Not everything is different in a marketing world obsessed with social media, writes Strategic Sales & Marketing founder Al Davidson. For example, old-fashioned shoe leather can't be replaced by the push of a button for developing sales leads with a human touch. From the days of Fuller Brush man Alfred Fuller, the basics of finding a prospect, establishing a connection, and closing a sale have not changed. Marketers would do well to dutifully learn social media selling techniques while not becoming too reliant upon them to solve every sales problem. Business Insider (05/24)
Mobile is a prime platform for B2B marketers
Business Marketing SmartBrief | May 29, 2012
B2B social marketing needs work to meet potential
Business Marketing SmartBrief | May 23, 2012
Marketers' engagement in social media is on the rise
Business Marketing SmartBrief | May 24, 2012
How mature is your social media marketing?
Business Marketing SmartBrief | May 24, 2012
Learning the four "I"s increases demand generation
Business Marketing SmartBrief | May 25, 2012
Writing content is the natural alternative to link building
Business Marketing SmartBrief | May 29, 2012
There's more than one way to be an amazing leader
Business Marketing SmartBrief | May 25, 2012
A 3-step plan for ending office conflict
Business Marketing SmartBrief | May 25, 2012
Making the move from mere manager to business leader
Business Marketing SmartBrief | May 29, 2012
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This Week: GROW International BMA Conference
Business Marketing SmartBrief | May 29, 2012
Letter from the incoming BMA Chairman, Eduardo Conrado: A new cycle of innovation
Business Marketing SmartBrief | May 25, 2012
BMA New York City -- Event -- 2012 Golf Classic to Benefit Make-A-Wish Foundation
Business Marketing SmartBrief | May 25, 2012
BMA Minnesota -- Event Recap -- Actionable Insights for Improving Customer Engagement and Optimizing Marketing Strategies
Business Marketing SmartBrief | May 24, 2012
GROW - Day 2 - Thursday, May 31 - Business Marketing Association
Business Marketing SmartBrief | May 24, 2012
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