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BMA Milwaukee Chapter -- Event -- Lessons in B2B marketing from the Ag sector
This event will be held this Thurs., Mar. 14, from 5:00 p.m. to 8:15 p.m., at the Hilton Garden Inn Milwaukee Downtown, in the Historic Loyalty Building, 611 North Broadway, Milwaukee, Wisconsin. The keynote speaker will be Bill Preller, Senior Director of Specialty Business, Case IH North America, a global leader in agricultural equipment, powering agriculture for more than 160 years. Milwaukee is home to three of the leading Agriculture focused marketing agencies in world. As economic, environmental and geo-political factors shift food and all that goes into engineering, growing, processing and distributing it becomes more critical by the day. This event’s agency panelists, Jeff Young, President, Bader Rutter; Tim Oliver, Principal/President, Morgan & Myers; Tom Sanders, Director, Charleston Orwig, will discuss how business and marketing has evolved in the Ag sector and what insights that brings to bear on b2b marketing in general. Read more.

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