This event will be held Wednesday, Feb. 20, from 3:30 to 7 p.m., at Hotel La Jolla, 7955 La Jolla Shores Drive, in La Jolla, Calif. As a company, you must internalize your brand or lose pace with your competitors. Unless your employees deliver upon its promise, your brand can go dead in the water, or worse. Russ Cornelius, CEO of Brand Savants, will address the financial value that a brand brings to an organization, provide a clear understanding of what brand is versus branding, and discuss best practices for internalizing an organization's brand so it becomes the culture of the organization. Read more.