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Facebook's Graph Search holds promise for enterprises
Facebook's natural-language Graph Search presents some interesting possibilities if enterprises can adapt the technology for "[i]mproving marketing engagements with customers and internal collaboration," writes Jamie Yap. But implementing the technology within internal social networks and customer-relationship management tools could prove difficult, so for now the biggest Graph Search advantage will likely be in more targeted Facebook marketing, experts said.
ZDNet (2/14)
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