Most Clicked CAC SmartBrief Stories
1. Live 3D is expected to lift alternative content
CAC SmartBrief | May 09, 2012
With a boost from live 3D, alternative content for cinemas is expected to be a $315 million business this year worldwide, IHS Screen Digest's senior analyst for cinema, David Hancock, said at the recent CinemaCon convention. Among the notable coming 3D events is the men's final of the Wimbledon tennis tournament. Hollywood Reporter, The (04/23)
2. Out-of-home advertisers tap mobile to attract eyes
CAC SmartBrief | May 09, 2012
Out-of-home advertisers are finding ways to combine older media, such as posters and movie previews, with the latest technology to actively win consumer attention. One example is National CineMedia: Its "Movie Night Out" application broadens the reach of previews by recommending movies and related activities for mobile users checking movie times or accessing film news. Adweek (subscription required) (04/30)
3. LG ads give new dimension to movie posters
CAC SmartBrief | May 09, 2012
To promote its home-theater-in-a-box products, which feature 3D surround sound effects, LG Electronics has rolled out print ads that include reverse-perspective renderings of posters for movies such as "Forrest Gump" and "Pretty Woman." The LG system featured in the ads is apparently a variation of the BH9420PW model exhibited early this year at the International CES, this blog post notes. CNET (04/23)
4. Soon-to-come satellite transmission is previewed at CinemaCon
CAC SmartBrief | May 09, 2012
Satellite transmission of movies into theaters holds great potential for cutting costs and enabling more flexible scheduling of movies and alternative content, advocates of the technology said at the recent CinemaCon convention. The launch of satellite transmission is expected this fall at 11,000 screens across the U.S., reducing by half the cost of the current system of distributing hard drives among theaters. TheWrap.com (04/25)
5. Cellphone usage in theaters sparks a debate
CAC SmartBrief | May 09, 2012
The question of whether movie theaters should ease up a bit and allow people, especially young viewers, to text on their phones while in the theater sparked a lively debate at the CinemaCon convention in Las Vegas. Though opponents of the idea were vocal, others saw more room for flexibility, noting that a complete cellphone usage ban may seem unduly harsh to younger moviegoers. Los Angeles Times (tiered subscription model) (05/01)
6. Regal, Sony to offer subtitle glasses in U.S. movie theaters
CAC SmartBrief | May 09, 2012
Regal Entertainment Group has collaborated with Sony to develop Access Glasses, which can offer closed-caption subtitles in six languages and descriptive audio with headphones, for use in Regal's digital movie theaters in the U.S. A rollout of the glasses began in April, with completion set for the first quarter of next year. Engadget (04/20)
7. Carter's turns to cinema for film-driven ad campaign
CAC SmartBrief | May 09, 2012
Children's brand Carter's is launching its first cinema ad campaign, tapping NCM Media Networks. The Lionsgate film "What to Expect When You're Expecting" -- with stars including Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Dennis Quaid and Chris Rock -- is part of an integrated marketing campaign and "the perfect vehicle to target pregnant or new moms, [though] it also has significant appeal for friends and family -- gift givers," said Greg Foglesong, Carter's senior vice president for marketing and e-commerce. Advertising Age (tiered subscription model) (04/24)
8. National CineMedia signs on United Entertainment
CAC SmartBrief | May 09, 2012
National CineMedia has added the 14 theaters and 124 screens nationwide of Minnesota-based United Entertainment. The long-term agreement includes screening of NCM's FirstLook pre-feature program as well as live and recorded alternative programming. Variety (subscription required) (04/25)
9. "Teletubbies" pioneer invites children to join fun on screen
CAC SmartBrief | May 09, 2012
A new movie from the man who brought Britain's "Teletubbies" to the U.S. is designed to treat children as children by prompting them to actively engage with the characters. Kenn Viselman says "The Oogieloves in the Big Balloon Adventure" allows children to identify with what's on the screen "because you can bond with these characters in a way that you can't bond in another film, because now they're your friends, now they're asking for your help." Hollywood Reporter, The (04/23)
10. Thailand cinemas look to strong year for ads
CAC SmartBrief | May 09, 2012
A first-quarter gain of 37% in cinema ad earnings across Thailand sets up a bright outlook for the year, with one operator predicting a 15% increase. Credited for the gains are a lineup of major movies and attempts by advertisers to try new ways to reach younger consumers. Jakarta Post (Indonesia), The (05/02)
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