Plans by Kia and Hyundai to use Google's Send-to-Car voice and local search technology add to a growing list of automakers that are giving drivers access to Google Maps and Google Places. Andrew Shotland, founder of Local SEO Guide, says the rise of these search platforms means retailers should keep on top of the listings services such as Neustar Localeze, InfoGroup, Acxiom and Factual, to ensure that listings are included and up to date. But, Laurie Sullivan writes, "[t]he real spark for businesses will come when other information, aside from basic local business location, becomes available for consumers through Google Maps and Google Places."