Study says Energy Star rating high in awareness, importance
A new study by strategic marketing firm EcoAlign reports that 71% of U.S. consumers are "extremely aware" or "somewhat aware" of the Energy Star designation on consumer-electronics products and 82% said that it was "important" or "extremely important." But, the study warned, "there is also a danger of diluting the brand and creating customer confusion by introducing new derivative programs" like the proposed Home Star designation.
TWICE | 03/17
This story published in CEA SmartBrief on 03/18/2010
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