Business Wire | 39 days 10 hours 35 minutes ago
Research and Markets: Internet Radio Makes Waves Report: Internet Radio Stations Are Positioning Themselves to Take Advantage of the Shift in Dollars
Oct 15, 2009 10:00 AM CDT
DUBLIN-- (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com/research/14830d/internet_radio_mak) has announced the addition of eMarketer's new report "Internet Radio Makes Waves" to their offering.
The message coming from the radio industry is clear: Terrestrial radio is in trouble and things will get worse before they get better. Many of the country's largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry's worst quarter ever in terms of ad spending.
The report foresees steep declines in ad revenues for the remainder of 2009 and into 2010. But marketers will transfer some of their ad budget online, where Internet radio stations are positioning themselves to take advantage of the shift in dollars. Even in this tough economy Internet radio is one of the fastest-growing online media categories. Attractive demographics and a connected audience will prove increasingly appealing to advertisers as they look for fresh channels to reach consumers.
Key Questions This Report Answers:
- What effect has the economy had on terrestrial radio?
- Who listens to radio online?
- What attracts listeners to online radio?
- How will satellite and HD Radio survive troubles in the auto industry?
- How will mobile applications affect radio?
Key Topics Covered:
Executive Summary
Key Questions
the Emarketer View
Radio Ad Revenues
Terrestrial Radio
Satellite and Internet Radio
Radio and the Economy
Radio Listening Trends
Listener Demographics
Online Listeners
Online and Mobile Platforms
Conclusion
Endnotes
Related Information and Links
Sources/Contributors:
- Sources: American Media Services (AMS)
- Arbitron
- Barclays Capital
- BMO Capital Markets Corp. (Harris Nesbitt)
- Credit Suisse
- Edison Media Research
- eMarketer
- GfK Group
- GroupM
- Inside Digital Media, Inc.
- Jefferies Sources: Company
- Knowledge Networks Inc.
- MAGNA
- Miller, Kaplan, Arase Sources: Co.
- Morgan Stanley
- Myers Publishing LLC
- Oppenheimer Sources: Co. Inc.
- Parks Associates
- PricewaterhouseCoopers (PwC)
- Radio Advertising Bureau (RAB)
- The NPD Group
- TNS Media Intelligence
- UBS
- Wilkofsky Gruen Associates
- ZenithOptimedia
For more information visit http://www.researchandmarkets.com/research/14830d/internet_radio_mak
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S.
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Articles appearing above are picked up from Business Wire's feed. Stories from this feed are submitted by companies, edited and rereleased as a service of Business Wire.
