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Givaudan reveals the science behind creating flavors
Most consumers probably don't think twice about the process to create a piece of gum or a bottle of flavored water, but behind these products is a long line of scientists and flavorists who work hard to find the right flavor notes that will have items flying off the shelves. The largest flavoring company in the world, Givaudan, took "60 Minutes" behind the scenes to search for flavors in Mother Nature that are then reproduced in labs and turned into products consumers see on grocery shelves.
CBS News/"60 Minutes" (11/27), CBS News/"60 Minutes" (11/27)
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