To keep pace with market changes and ensure longevity, companies must be willing and able to periodically evolve their business goals and the means by which they realize them, George Bradt writes. According to Lyle Heidemann, chief executive of True Value, such a cultural transformation can take as long as five years and must include a complete assessment of a company's market context and a realignment of culture and attitude to make sure they are advancing the firm's strategic priorities.