PR Newswire | 63 days 23 hours 47 minutes ago

Rentrak Expands Its Sales and Marketing Focus With the Addition of Two Industry-Leading Sales Executives


PORTLAND, Ore., Sept. 21 /PRNewswire-FirstCall/ -- Rentrak Corporation , a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced the executive appointments of Steven Walsh as Senior Vice President, Sales and Jeremy Gabor as Director of Sales. Both Mr. Walsh and Mr. Gabor will be based out of Rentrak's New York office and will focus on selling and strategically marketing Rentrak's existing and future measurement and research services.

Steven Walsh has more than 20 years of proven strategic sales and sales management experience and is a recognized client management leader in the multi-screen audience research industry. Mr. Walsh has held key sales leadership positions at research industry startups and current standard-bearers including Integrated Media Measurement, Inc. (IMMI), Experian Research Services, IAG Research, TNS Media Intelligence and Nielsen Media Research where he played critical roles at each in significantly shaping and expanding the company's revenue, client base and strategic positioning. He played an instrumental role in growing IAG from an 8-employee startup in 2001 into a 250-employee syndicated advertising effectiveness measurement company by 2006 that eventually led to the acquisition of IAG by Nielsen Media Research in 2008 for $225 million.

Mr. Walsh holds a Bachelor of Science degree in Telecommunications Management from Syracuse University's S.I. Newhouse School of Public Communications and in addition to being a member of the Radio & Television Research Council and Advertising Research Foundation (ARF), he has been a guest lecturer at New York University, Syracuse University and the University of Connecticut. Mr. Walsh will report to Cathy Hetzel, President of the AMI division at Rentrak and will lead Rentrak's sales efforts in local markets.

Jeremy Gabor has more than eight years of sales experience in the national and local media and agency marketplaces selling into diverse media platforms including broadcast networks, cable networks, television syndicators, magazines and online media. Mr. Gabor most recently served as Vice President of National Media Services at Simmons Market Research where he was responsible for all national and local media sales and orchestrated large group deals with some of the largest TV and Cable Networks. Mr. Gabor's proven ability to exceed sales goals will help enable Rentrak to build an even stronger client base among its current and developing service offerings.

Mr. Gabor holds a Bachelor of Arts from Southern Illinois University specializing in marketing and management and will report to Carol Hinnant, Senior Vice President of Business Development, AMI division at Rentrak.

"Rentrak is pleased to welcome two dynamic executives with extensive industry knowledge of the media and research landscape to further strengthen our existing sales team," said Bill Livek, CEO at Rentrak. "Rentrak has built a powerful cross-platform media information services and will utilize the combined expertise of Steven Walsh and Jeremy Gabor along with our existing team members to continue to expand our client reach."

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction(R) distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for Rentrak Corporation: Sallie Olmsted / Amanda Bartz Office: 310-854-8124 / 310-854-8151 E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or
Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation

Web site: http://www.rentrak.com/


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