Companies increasingly rely on data analytics to boost results

A new generation of executives is showing that they're more comfortable with data collection and analytics to improve business results. The strategies have been used at companies as diverse as electronics retailer Best Buy and winemaker E&J Gallo. "Analytics at Work," by Jeanne Harris, Thomas H. Davenport and Robert Morison looks at the use of analytics by companies around the world.

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This story published in CPA Letter Daily on 02/03/2010





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