CTAM Association News

Book your Summit hotel before the cutoff date!

CTAM SmartBrief | Oct 10, 2008

Book your hotel room for The Summit before rates increase. Our rates beat the Internet's, and rooms are going fast, so call today to get the best selection. CTAM Summit, Nov. 9 to 11, Boston.

Network marketing

CTAM SmartBrief | Oct 10, 2008

Proven screen-to-screen marketing formulas for on demand, DVR, broadband, mobile, plus provocative approaches to make emerging trends relevant to business strategies and consumer adoption. Register today for The Summit, Nov. 9 to 11, Boston.

Mind-blowing ad-effectiveness research!

CTAM SmartBrief | Oct 09, 2008

What's really happening in consumers' minds when exposed to advertising across platforms? Find out how actual brain wave activity changes when consumers are exposed to ads across three different platforms (linear TV, online and mobile) and the effect on attention, emotional engagement and memory retention. Brand New Research! Order Now!

MSO marketing

CTAM SmartBrief | Oct 09, 2008

Tackle the challenges of marketing multiple product lines affecting message complexity, investment and competitive differentiation by discovering new trends from other industries. Register today for The Summit, Nov. 9 to 11, Boston.

Learn how technology will affect your bottom line

CTAM SmartBrief | Oct 08, 2008

How can cable offer differentiated services that beat the competition? Find out at How Cable Goes to Market II, to be presented by CTAM Washington-Baltimore on Oct. 22, featuring Craig Leddy and Leslie Ellis. Visit www.ctamwb.com for more information and registration.

Springtime in Washington blossoms with research

CTAM SmartBrief | Oct 07, 2008

Research will be blooming alongside Washington's famous cherry and azalea blossoms this spring. CTAM is holding the next Research Conference, April 5 to 7, at the JW Marriott on Pennsylvania Avenue. For more information: www.ctamconferences.com.

MSO product development

CTAM SmartBrief | Oct 07, 2008

Check out advanced applications that stimulate consumer engagement and loyalty toward cable's growing product mix. Register today for The Summit, Nov. 9 to 11, Boston.

Breakthrough multiplatform research!

CTAM SmartBrief | Oct 06, 2008

Get the complete story of what's happening now in consumer consumption of entertainment across platforms (on linear TV, online and via mobile) and what's coming down the road! Two comprehensive studies designed by senior industry research executives from the CTAM Research Committee -- get this affordable and strategy-defining road map for 2008-09 now! Order here!

Leverage residential strategies to win business customers

CTAM SmartBrief | Oct 06, 2008

Obtain new approaches and best practices in targeting, segmenting and marketing to this sector; better understanding their key drivers, and the best resources to drive sales. Register today for The Summit.

Register for The Summit and book your room today

CTAM SmartBrief | Oct 03, 2008

Visit Boston on a budget. Register before the Early Bird Discount Rate ends today, Oct. 3, and book your hotel room before the rates increase. Conference rate rooms are limited, so register and book today. CTAM Summit, Nov. 9 to 11, Boston.

Early-bird discount ends today!

CTAM SmartBrief | Oct 03, 2008

Attend The Summit for less $$$. The Early Bird Discount Rate ends TODAY! Take 90 seconds now and benefit from invaluable business-building connections and new competitive strategies for 2009. Register today for The Summit, Nov. 9 to 11, Boston.

Summit early-bird rate ends Friday, Oct. 3

CTAM SmartBrief | Oct 02, 2008

Spend less, gain more. The Summit Early Bird Discount Rate ends Friday, Oct. 3. Take advantage of the savings to hear from leaders inside and outside the business: Comcast, Charter Communications, HBO, NBC Universal, Johnson & Johnson, MySpace. Register today.

Broadband-video leadership breakfast -- Nov. 10, Boston

CTAM SmartBrief | Oct 02, 2008

The CTAM New York and CTAM New England chapters, with VideoNuze, present a unique and exciting panel discussion, "How to Profit from Broadband Video's Disruptive Impact," prior to the first full day of The Summit. Senior executives from Google/YouTube, Amazon, Time Warner Cable, Scripps and Next New Networks are planning to participate. Registration/information: www.breakfast.videonuze.com.

Book your Summit hotel for the best selection

CTAM SmartBrief | Oct 01, 2008

What are you waiting for? Stay in Boston for less by booking your hotel room before the rates increase. There are a limited number of rooms at the conference rate, so act today to get the best selection. CTAM Summit, Nov. 9 to 11, Boston.

Early-bird discount ends Friday, Oct. 3

CTAM SmartBrief | Oct 01, 2008

Attend The Summit for less $$$. The Early Bird Discount Rate ends Friday, Oct. 3. Take 90 seconds now and benefit from invaluable business-building connections and new competitive strategies for 2009. Register today for The Summit, Nov. 9 to 11, Boston.

Grow business-services revenue

CTAM SmartBrief | Sep 26, 2008

Uncover the "sweet spots" of servicing the small-medium-business sector and determine the ideal model for integration with residential strategies to grow revenue. Register today for The Summit, Nov. 9 to 11, Boston.

On demand, DVRs lead viewers to new programming

CTAM SmartBrief | Sep 26, 2008

More than one-third of on-demand households have discovered a program on demand and then sought it out on linear television. And two-thirds of DVR users have found new programming by recording it on their DVRs. Discover how these technologies further affect television viewing in CTAM's new co-op study. Now available!

Digital media

CTAM SmartBrief | Sep 25, 2008

Examine the effect new products and services have on linear television and how adapting to evolving media-consumption patterns can grow your business and protect your brand in powerful digital communities. Register today for The Summit, Nov. 9 to 11, Boston.

Research goes to Washington!

CTAM SmartBrief | Sep 25, 2008

Join CTAM for the 2009 Research Conference in the nation's capital. CTAM's researchers and marketers will gather April 5 to 7 at the JW Marriott Hotel on Pennsylvania Avenue. Speakers, networking events, awards! For more information: www.ctamconferences.com

What is tru2way?

CTAM SmartBrief | Sep 24, 2008

It's the gateway to interactive content. Tru2way establishes a common platform that enables cable companies, programmers, consumer-electronics companies and others to extend interactivity to television and other devices. Tru2way allows devices to connect to cable without a set-top box, giving consumers more control. Learn more in the tru2way guide.

Beyond the Bundle: Exploring the Sea of Opportunities

CTAM SmartBrief | Sep 23, 2008

The bundle was all about the bill. A combo of cable services, at a discounted price. Today, more companies offer bundled services. How do we make sure that cable's bundles float to the top when customers decide? Come aboard with CTAM Georgia and learn how leaders from our industry navigate their success beyond the bundle.

CTAM Caribbean hosts Sun, Sand & CTAM

CTAM SmartBrief | Sep 18, 2008

The Fourth Annual Sun, Sand & CTAM, "Retaining Subs & Growing Business ... In a Recession Marketplace," will be held Oct. 2 and 3 at the Normandie Hotel in San Juan, Puerto Rico. Register today.

2008 Summit schedule

CTAM SmartBrief | Sep 18, 2008

The Summit 08 kicks off with an enhanced Sunday schedule and ends with a knockout afternoon closing panel Tuesday. Gain actionable insights at the last big event of the year for cable marketers. Register today for The Summit, Nov. 9 to 11, Boston.

Beyond the Bundle: Exploring the sea of opportunities

CTAM SmartBrief | Sep 17, 2008

The bundle was all about the bill. A combo of cable services at a discounted price. Today, more companies offer bundled services. How do we make sure that cable's bundles float to the top when customers decide? Come aboard with CTAM Georgia and learn how leaders from our industry navigate their success beyond the bundle.

CTAM New York Blue Ribbon Breakfast

CTAM SmartBrief | Sep 16, 2008

CTAM New York will hold its annual Blue Ribbon Breakfast -- "Are You Ready for the Millennials? How Leading Consumer Companies Evolve to Remain Relevant" -- on Wednesday, Sept. 17. Register today.

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