CTAM Association News

How Cable Goes to Market: Teach your children well

CTAM SmartBrief | Nov 20, 2009

Prepare your workforce with How Cable Goes to Market training courses. Give your staff a crash course in Cable 101 with cable expert Craig Leddy or a deeper dive on technology with Leslie Ellis, CTAM technology adviser. Set a date for your CTAM chapter or company on-site event. Schedule now!

We know our members are stars

CTAM SmartBrief | Nov 20, 2009

Did you meet a black belt at the TeleSeminar? Did the next American Idol eat lunch with you at the CTAM Summit? Let us know! The "Members in the Crowd" section of the CTAM iQ, CTAM's monthly electronic newsletter, pays tribute to the exceptional CTAM members you may not know about. Send nominations to Lisa Jackson.

Get all of the Summit sessions at your fingertips

CTAM SmartBrief | Nov 19, 2009

General Sessions and Breakouts from the 2009 CTAM Summit are online. PowerPoint presentations, as included, are also built in with audio synchronized to the speaker to hear the context. Even if you missed this year's Summit, you can take away the key learnings and be part of the experience.

New data for your ad-sales tool kit

CTAM SmartBrief | Nov 19, 2009

Designed by research executives from across the industry, this unbiased four-part study delivers a rich description of eight segments of the broadband population, their attitudes, motivations and behaviors (via the industry currency -- Nielsen's online and TV ratings). Order now!

Get better resumes

CTAM SmartBrief | Nov 18, 2009

The CTAM Job Bank is the best place to find high-level employees for your cable-marketing jobs. Listings are free to post and are available for 30 days from the date of posting. Submit your openings today!

4 CTAM reports for the price of 1

CTAM SmartBrief | Nov 17, 2009

Get the most bang for your buck with CTAM's newest study, Life Stages & Life Styles: Turning Generational Differences Into Media Opportunities. Reports include TV and media behavior across generations, boomer segments and life stages, and a live webcast for all company employees highlighting key findings and a Q-and-A with industry experts.

Building emotional brands for fragmented audiences

CTAM SmartBrief | Nov 16, 2009

One of TV's biggest challenges is forming an emotional bond with an audience that's all over the demographic map. On Nov. 17, in an example-packed webcast, Graeme Newell from 602 communications will show you how to build a powerful brand connection, even if your programming doesn't have perfect audience consistency. Register now.

Keeping up with consumers through research

CTAM SmartBrief | Nov 11, 2009

Researchers are sharing their knowledge through a guest-column series, made possible by CTAM and CableFax.com. Most recently, Horst Stipp, senior vice president strategic insights and innovation, NBCU, discussed the evolution of cross-platform media use over the last decade.

Join CTAM Washington-Baltimore for a business-services event

CTAM SmartBrief | Nov 10, 2009

Author and consultant Jim Hoverman and Bloomberg correspondent Linda Bell will share their thoughts during "Summiting: The Art of Building and Sustaining Relationships With Customer Top Management" on Nov. 12. This event is ideal for B2B sales executives, managers and marketers. Register your business-services team today.

CTAM West invites you to "Cork N' Connect"

CTAM SmartBrief | Oct 30, 2009

Hear from thought leaders at Facebook, YouTube, Comcast and TV Guide Networks and learn how these trends will affect the cable industry. Then connect for a special private evening of wine tasting and a charity auction benefiting DonorsChoose.org in the Meritage Resort Estate Cave. Register today.

Inside the TCA tour

CTAM SmartBrief | Oct 29, 2009

Have you ever wondered how cable networks spread the news about their upcoming original programming? The latest "Two Cents in Two Minutes" provides the inside story on cable's portion of the Television Critics Tour, a biannual meeting between on- and off-screen network talent and the people who write about television. Watch now.

Where is your audience?

CTAM SmartBrief | Oct 23, 2009

Determining if your audience is on Facebook, Twitter or Digg is critical to having an impact. "Tweets, Diggs, Stumbles, Tags -- A Marketer's Playground of Social Networks," a breakout session at The CTAM Summit, will provide an understanding of how social media is changing the marketing and communications landscape. Register today.

Breakfast at the Summit

CTAM SmartBrief | Oct 23, 2009

"How Cable Succeeds in the Broadband Video Era" tackles what role broadband video plays for cable companies and programmers, as well as analyzes changes in consumer behavior and what it might imply for cord-cutting. Developed in collaboration with CTAM Rocky Mountains and CTAM West, this unique breakfast session features a different perspective from industry insiders.

Just how many platforms will a viewer engage?

CTAM SmartBrief | Oct 22, 2009

See how cable's top marketers are turning multiplatform chaos into brand-loyal eyeballs at the CTAM Summit in Denver. A leading expert in television promotion, branding and advertising strategies, Lee Hunt, Lee Hunt LLC, will share sought-after perspectives on engagement in the trans-media world. Register today.

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