CTAM Association News

Keeping up with consumers through research

CTAM SmartBrief | Nov 06, 2009

Researchers are sharing their knowledge through a guest-column series, made possible by CTAM and CableFax.com. Most recently, Horst Stipp, senior vice president strategic insights and innovation, NBCU, discussed the evolution of cross-platform media use over the last decade.

Get better resumes

CTAM SmartBrief | Nov 06, 2009

The CTAM Job Bank is the best place to find high-level employees for your cable-marketing jobs. Listings are free to post and are available for 30 days from the date of posting. Submit your openings today!

New data for your ad-sales tool kit

CTAM SmartBrief | Nov 05, 2009

Designed by research executives from across the industry, this unbiased four-part study delivers a rich description of eight segments of the broadband population, their attitudes, motivations and behaviors (via the industry currency -- Nielsen's online and TV ratings). Order now!

Join CTAM Washington-Baltimore for a business-services event

CTAM SmartBrief | Nov 05, 2009

Author and consultant Jim Hoverman and Bloomberg correspondent Linda Bell will share their thoughts during "Summiting: The Art of Building and Sustaining Relationships With Customer Top Management" on Nov. 12. This event is ideal for B2B sales executives, managers and marketers. Register your business-services team today.

4 CTAM reports for the price of 1

CTAM SmartBrief | Nov 04, 2009

Get the most bang for your buck with CTAM's newest study, Life Stages & Life Styles: Turning Generational Differences Into Media Opportunities. Reports include TV and media behavior across generations, boomer segments and life stages, and a live webcast for all company employees highlighting key findings and a Q-and-A with industry experts.

CTAM West invites you to "Cork N' Connect"

CTAM SmartBrief | Oct 30, 2009

Hear from thought leaders at Facebook, YouTube, Comcast and TV Guide Networks and learn how these trends will affect the cable industry. Then connect for a special private evening of wine tasting and a charity auction benefiting DonorsChoose.org in the Meritage Resort Estate Cave. Register today.

Inside the TCA tour

CTAM SmartBrief | Oct 29, 2009

Have you ever wondered how cable networks spread the news about their upcoming original programming? The latest "Two Cents in Two Minutes" provides the inside story on cable's portion of the Television Critics Tour, a biannual meeting between on- and off-screen network talent and the people who write about television. Watch now.

Where is your audience?

CTAM SmartBrief | Oct 23, 2009

Determining if your audience is on Facebook, Twitter or Digg is critical to having an impact. "Tweets, Diggs, Stumbles, Tags -- A Marketer's Playground of Social Networks," a breakout session at The CTAM Summit, will provide an understanding of how social media is changing the marketing and communications landscape. Register today.

Breakfast at the Summit

CTAM SmartBrief | Oct 23, 2009

"How Cable Succeeds in the Broadband Video Era" tackles what role broadband video plays for cable companies and programmers, as well as analyzes changes in consumer behavior and what it might imply for cord-cutting. Developed in collaboration with CTAM Rocky Mountains and CTAM West, this unique breakfast session features a different perspective from industry insiders.

Just how many platforms will a viewer engage?

CTAM SmartBrief | Oct 22, 2009

See how cable's top marketers are turning multiplatform chaos into brand-loyal eyeballs at the CTAM Summit in Denver. A leading expert in television promotion, branding and advertising strategies, Lee Hunt, Lee Hunt LLC, will share sought-after perspectives on engagement in the trans-media world. Register today.

3-D TV -- The next killer app?

CTAM SmartBrief | Oct 21, 2009

3-D TV's immersive quality could be the next killer app. See demonstrations of this next-generation media platform at the CTAM Summit. Hear what it will take to make 3-D a desirable experience in the home and what types of content make the most business sense. Register today.

Additional content sessions available at the Summit

CTAM SmartBrief | Oct 21, 2009

Did you know that you can keep the learning and networking going during your meals at The CTAM Summit? "How Cable Succeeds in the Broadband Video Era," "Advanced Advertising and ITV, What's Real -- What's Not!" and "Success Strategies for VOD" are available over breakfast or lunch on Oct. 26 and 27. Register now.

Now available -- latest on media use by generation

CTAM SmartBrief | Oct 16, 2009

Discover the latest media and technology trends among Millennials, Gen Xers, boomers and Matures in CTAM's newest study, Life Stages & Life Styles: Turning Generational Differences Into Media Opportunities. Order today and receive four comprehensive reports and a webcast highlighting detailed findings and Q-and-A with industry experts.

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