Telecommunications Industry News

Ad Alert: Affluent Viewership Up Among Big Four

MediaPost Communications | 6 minutes ago

Overall ratings may not be thriving, but more wealthy people are watching the major networks this season. So far, 11% more upscale viewers are tuning in to the Big Four, a figure propelled by a huge jump at Fox. Among 18-to-49s in $100,000-plus homes, rating points are a combined 14.7 compared to a 13.2 last year, according to one measure. That comes as overall ratings for the Big Four are flat, at an estimated 12.5, marking a silver lining for networks.... (more)

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