Share
Share today's newsletter with a colleague
and get credit if they sign up for SmartBrief.
Referral Count:
0
Story being shared
"Happy Honda Days" spots lighten up the holiday pitch
Honda's humorous "Happy Honda Days" year-end holiday event spots through RPA eschew the hard sell in favor of light humor to pull last-minute sales out of a traditionally slow season for dealers. "These are humorous and relatable stories filled with colorful characters -- mischievous kids, moocher roommates and hard-to-read fathers-in-law -- that will hopefully be more entertaining for car shoppers this holiday season," says RPA Assistant Creative Director Sarah May Bates.
Or we can send an email on your behalf