ESPN creates targeted ad campaign for Toshiba
ESPN is working with Toshiba to develop an advertising campaign that will illustrate for viewers how they might use the products of the Japanese consumer-electronics maker. As part of the deal, ESPN has created four video ads and a variety of digital elements that will run on ESPN.com and SportsCenter.com.
Advertising Age | 11/02
This story published in CTAM SmartBrief on 11/03/2009
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