New Kayak.com campaign seeks to use cable to raise awareness
Search engine Kayak.com this week is launching its first national ad campaign as it looks to raise its profile among travelers. The push, from ad agency Goodby, Silverstein & Partners, includes a heavy rotation of spots on cable networks such as CNN, Comedy Central, ESPN, TNT, USA, AMC, Bravo and MSNBC.
MediaPost Communications
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This story published in CTAM SmartBrief on 11/05/2009
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