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Bravo preps docu-series with youth appeal

Bravo on June 16 will make a run at the 18-to-34 demographic with "NYC Prep," a docu-series about six prep school students on the Upper East Side of Manhattan. Frances Berwick, Bravo's executive vice president and general manager, said she hoped the series appeals to all ages: "No matter how old the characters are on screen, if they're relatable they'll attract an audience that spans several age groups."

Adweek | 04/05

This story published in CTAM SmartBrief on 04/06/2009

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