Canoe to be test kitchen for latest interactive-ad interfaces
Canoe Ventures, the cable company-backed consortium for advanced-advertising applications, likely will be the first benefactor of so-called Stewardship and Fulfillment Interfaces that will provide the backbone for the next generation of interactive marketing on TV. "SaFI is really meant to be an enabling set of interfaces that sit between the MSOs and the trunk systems, or to Canoe and other external third parties that want to conduct business with one or more MSOs," explained Comcast's Walt Michel. "It really enables accessibility to our platforms and our capabilities, things like ETV and tru2way."
CEDMagazine.com | 10/29
This story published in CTAM SmartBrief on 10/30/2009
Comcast's Burke: Canoe interactive-ad efforts "going quite well"
Friday, August 7, 2009
CableLabs holds event to demo advanced-advertising formats
Wednesday, November 18, 2009
CableLabs releases specs for advanced ad solutions
Thursday, July 2, 2009
|
CTAM SmartBrief
Designed specifically for cable and broadband executives like you, SmartBrief from CTAM is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|