PR Newswire | 54 days 13 hours 8 minutes ago

Dunkin' Donuts Bets On Success in Mississippi


TUNICA, Miss., Sept. 29 /PRNewswire/ -- Dunkin' Donuts, America's all-day, every day stop for coffee and baked goods, has brewed up a grand opening at the Harrah's Tunica Casino in Robinsonville, Mississippi. The new store, located on the south end of the first floor of the casino, is the first Dunkin' Donuts to open in a gaming property in Mississippi, and marks the sixth gaming property location in the Dunkin' Donuts portfolio.

The new Dunkin' Donuts will keep the same operating hours as the casino itself: 24-hours-a-day, seven-days-a-week, and will serve Dunkin' Donuts' full menu of coffee and baked goods that can be enjoyed all throughout the day, including:

    --  A full range of hot and cold coffee and espresso beverages
    --  Oven Toasted breakfast sandwiches
    --  Baked goods, including a variety of freshly made donuts, muffins, danish
        and croissants
    --  Foods and beverages from Dunkin's DDSMART menu of better-for-you items,
        including two varieties of egg white flatbread sandwiches

"We are excited to open our first store in Harrah's Tunica Casino, the largest casino in Mississippi," said Frank Leflore, Dunkin' Donuts franchise owner and Mississippi resident. "We look forward to fueling the employees and guests of Harrah's with Dunkin' Donuts' great coffee and baked goods." Leflore also owns and operates two other Dunkin' Donuts locations in Greenwood and Columbus, Mississippi.

"We are proud to welcome Dunkin' Donuts, a brand that we feel complements our brand and entertainment philosophy, to Harrah's Tunica today," said Sherri Pucci Sosa, assistant general manager, Harrah's Entertainment Mid-South Region. "We hope this demonstrates our commitment to continue to improve upon our product offerings and provide a fun and favorable establishment for our patrons and employees."

Dunkin' Donuts' is focused on pursuing a course of steady, strategic growth with the goal of bringing the brand's world-famous coffee and baked goods to as many customers as possible through traditional storefront locations as well as through innovative partnerships. The company is the official coffee provider at numerous professional sporting venues, including Fenway Park, the TD Bank (Boston) Garden, and, most recently, the new Dallas Cowboys Stadium. In recent years, Dunkin' Donuts has also launched the brand's first-ever theme park restaurant at Hershey Park, its first hotel location at Great Wolf Lodge in North Carolina, and multiple new locations at airports including Boston, Dallas-Fort Worth and New York City.

Dunkin' Donuts has set the standard for offering a superior grade of coffee, and the company sells more than one billion cups of hot and iced coffee every year. In 2008, an independent taste test showed that Americans preferred Dunkin' Donuts coffee over Starbucks. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running.

About Dunkin' Donuts

Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,900 restaurants in 31 countries worldwide. In 2007, Dunkin' Donuts' global systemwide sales were $5.3 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.

About Harrah's Entertainment

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada over 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah's is available at its web site - www.harrahs.com.

SOURCE Dunkin' Donuts

Dunkin' Donuts

CONTACT: Andrew Mastrangelo, +1-781-737-5200,
andrew.mastrangelo@dunkinbrands.com

Web site: http://www.DunkinDonuts.com/


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