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Cisco, Qualcomm expand Wi-Fi tracking to help businesses
Cisco Systems and Qualcomm have joined forces to help retailers and other businesses improve their Wi-Fi network location services by allowing them to communicate better with shoppers inside buildings, including special offers and other marketing lures. Qualcomm's Snapdragon S4 chipset contains software that can communicate with a Cisco-made Wi-Fi Network in close range.
Network World/IDG News Service (11/15), Light Reading Mobile (11/15)
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